WHY DO NFL PLAYERS KEEP CHANGING UNIFORMS?

Why do NFL players keep changing uniforms?  One word–MARKETING!

The National Football League (NFL) is considered the “top brand” in all of American professional sports.  Why?

They protect it” very well, ensuring consistency among uniforms, league discipline beyond even what the court of law might “dish out” i.e. Michael Vick serves almost 2 years in prison…of course not playing a down of football during those two years, and then upon his being reinstated to the NFL, was suspended for a few games at the beginning of this season.

Regarding the uniforms, this year the league has been celebrating the American Football League (AFL) which merged with the NFL in 1970 (think Joe Namath… and the “guaranteed victory” for the upstart New York Jets vs. the “mighty NFL” Baltimore Colts).  As a part of the celebration, the “original” AFL teams, now part of the NFL, have been wearing the “throwback” unis!  Lots of fun…get a load of the Denver Broncos’ unis! (below, left) WOW!!!

What’s the point here?  Not only do they keep “designing, manufacturing, displaying, and showcasing” new uniforms for teams on a regular basis so those die-hard fans will buy those, but an even “deeper marketing point” is the emotion this stirs in those “Baby Boomer fans” who grew up in the 1960’s rooting for their favorite  AFL team!  It is not only about the product itself, but it is about the emotion that it stirs in the consumer, in this case, the NFL Fan.  It brings back memories of childhood, teen-age years, or early adulthood and evokes generally positive, romantic-type feelings.

SO…THINK ABOUT NOT ONLY HOW YOU CAN “DISPLAY YOUR PRODUCT OR SERVICES IN NEW UNIFORMS,” BUT THE EMOTION THAT IT WILL STIR IN YOUR TARGET MARKET!