Vistage Small Business Group #2226

“BRAND HARMONY: ORCHESTRATING THE TOTAL CUSTOMER EXPERIENCE TO ACHIEVE MAJOR PROFIT BREAKTHROUGHS”

An Exclusive Presentation for CEOs & Business Owners
by Vistage Speaker Steve Yastrow

Marketing isn’t a “department” anymore. It’s what the entire company does. Why? Because today’s savvy, self-reliant customers don’t distinguish between “marketing communications” and other product experiences when they evaluate companies and their products or services. In this interactive workshop, Steve Yastrow shows that from the customer’s point of view, everything is marketing.

 

This workshop gives participants a practical, useful view of branding that is relevant to their company and employees.

      Yastrow’s program is focused directly on how better marketing and branding can improve business results – for any  of company.

      Unlike most discussions of branding, which are based on advertising and geared to large companies, Brand Harmony is relevant for companies of all sizes. In fact, it shows how small and medium-sized companies have a new branding advantage over their larger competitors.

      Brand Harmony is also a meaningful concept across all disciplines and departments in an organization. This presentation discusses the need for all employees in a company to “be the brand.”

      The presentation includes “how-to” exercises and numerous examples. Each member receives a workbook, as well as a copy of Yastrow’s book “Brand Harmony: Achieving Dynamic Results By Orchestrating Your Customers’ Total Experience.”

     This presentation demonstrates that marketing is an enterprise-wide affair. It reveals to CEOs and      other key executives that they play an important role in their organization’s marketing success.

Steve Yastrow is president of Yastrow Marketing, a company that specializes in revolutionary marketing systems that yield major profit breakthroughs. Prior to starting Yastrow Marketing, he was vice-president of resort marketing for Hyatt Hotels & Resorts. Yastrow earned an MBA from the J.L. Kellogg School of Management at Northwestern University and a B.A. from Indiana University.

 

Date: Tuesday, August 2, 2011

Time: 7:30 – 11:00 a.m.

Location: Naperville Country Club

25W570 Chicago Avenue

Naperville, IL 60540

Registration: www.vistage.com/bishop

or call: 800-274-2367 X 5830