What now? SAME AS IT EVER WAS!
Filed Under Market Niche, What's New · Tagged: Core Message, Differentiation, Niche, Specialization, Talking Heads
The Talking Heads wrote a song, “Once in a Lifetime” that uses the phrase…same as it ever was! What does that have to do with marketing in today’s difficult economic times? Everything! Your marketing initiatives should be the “same as it ever was!” What is… “same as it ever was?”
- NICHE — Narrow your focus, be an expert, don’t be all things to all people!
- CROSS-SELL — Expand and package your solutions to your existing clients and customers whom already “know, like, and trust you!”
- CONSISTENT — One must “receive a message” at least 6 times before “it sticks!” Keep “raining messages” on your target! Don’t give up…don’t ever give up! (my thanks to Winston Churchill)
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 