#1 IN-N-OUT BURGER

One of our favorite stops is IN-N-OUT BURGER!  

Why? Great burgers and great fries!  

What makes them so great? Fresh beef  and fresh cut fries!  

But is it that simple…what makes it so attractive from a marketing standpoint is they offer only 3 items: BURGERS, FRIES and DRINKS!   That’s it!  

SO…they specialize!  They have created a niche for themselves by narrowing their focus and offering the “best in burgers and fries!”

Stay tuned for #2 and #3!!!