Jeff Bishop Elevated to Certified Duct Tape Marketing Coach
Jeff Bishop was recently elevated to the level of Certified Duct Tape Marketing Coach. This award was presented at the annual gathering of the Duct Tape Marketing Coach Network in Boulder, Co. this October.
John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed the certified level of Duct Tape Marketing Coaching accreditation to acknowledge those coaches that placed a heavy emphasis on the success factors of the Duct Tape Marketing System. Coaches in the network were required to demonstrate successful client results, including marketing plans, marketing materials and testimonials obtained through installing the Duct Tape Marketing System.
Jeff remarked, “I’m proud to be recognized with such an outstanding group and would like to thank John Jantsch, the Duct Tape Marketing organization and acknowledge the other ten coaches that achieved this level: Troy Braithwaite, Scott Campbell, Joe Costantino, Bill Doerr, Fiona Friesen, Adrianne Machina, Cidnee Stephen, Michael Thompson, Joe Dager, and Liz Walker.”
He continued, “The Duct Tape Marketing system allows business owners to create and build their very own marketing system complimented by a coaching system that has proven effective with small businesses for over 20 years. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don’t know how to get it off the ground. This system will help entrepreneurs build the perfect business establishing a proven marketing system to their growing company. Why reinvent the wheel? Take a proven process, a package of tools, a trained coach and run with it.”
About Duct Tape Marketing: Duct Tape Marketing is a unique turnkey small business marketing system created by award-winning small business marketing expert John Jantsch. Visit Blog, a Forbes favorite for small business.
Dunbar’s number is 150.
And he’s not compromising, no matter how much you whine about it.
Dunbar postulated that the typical human being can only have 150 friends. One hundred fifty people in the tribe. After that, we just aren’t cognitively organized to handle and track new people easily. That’s why, without external forces, human tribes tend to split in two after they reach this size. It’s why WL Gore limits the size of their offices to 150 (when they grow, they build a whole new building).
Facebook and Twitter and blogs fly in the face of Dunbar’s number. They put hundreds or thousands of friendlies in front of us, people we would have lost touch with (why? because of Dunbar!) except that they keep digitally reappearing.
Reunions are a great example of Dunbar’s number at work. You might like a dozen people you meet at that reunion, but you can’t keep up, because you’re full.
Some people online are trying to flout Dunbar’s number, to become connected and actual friends with tens of thousands of people at once. And guess what? It doesn’t scale. You might be able to stretch to 200 or 400, but no, you can’t effectively engage at a tribal level with a thousand people. You get the politician’s glassy-eyed gaze or the celebrity’s empty stare. And then the nature of the relationship is changed.
I can tell when this happens. I’m guessing you can too.
WRITTEN by SETH GODIN
Filed Under Core Message, Market Niche, Marketing, Sales, What's New · Tagged: Core Message, Differentiate, John Navin, Lauren Milligan, Leo Wisniewski, Livin' the Dream Radio Show, Market Niche, Small Business Marketing Systems
I am excited to be a guest host on “Livin’ the Dream” Radio Show on TUESDAY, AUGUST 25 2009 @ 12NOON CST! Please join me…here’s the link! www.MyDreamBiz.net “See you then and there!” 
Hosts are pictured below from left to right: Leo Wisniewski, John Navin, and Lauren Milligan.
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I simply wanted to share with you the results from a recent poll I conducted via LinkedIn regarding Small Business Owners # 1 Marketing Challenge…I hope you find it of value!
http://polls.linkedin.com/poll-results/27125/eovbj
Recently, Jim Rudnicki, (far right), Rudnicki & Associates, and I moderated a luncheon for Small Business Owners at Harris Bank hosted by Frank Covelli (center) in Frankfort, IL. Thank you for the invite, Frank! It is always enlightening to hear from other Small Business Owners about approaches they are taking to the market given today’s economic times. The common points “centered around”:
1. NARROW YOUR FOCUS!
2. CROSS-SELL TO YOUR EXISTING CLIENTS AND CUSTOMERS!
3. BE CONSISTENT IN YOUR APPROACH!
We appreciate the opportunity to be a part of such a gathering! It is another opportunity to share with others and to learn from others how best to grow their business during these times!
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Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 