WHY SOCIAL MEDIA IS SO DIFFICULT FOR MOST ORGANIZATIONS — Seth Godin

This is an excellent post by Seth Godin that captures why Social Media implementation is so difficult for most organizations…

“It’s a process, not an event.

Dating is a process. So is losing weight, being a public company and building a brand.

On the other hand, putting up a trade show booth is an event. So are going public and having surgery.

Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”

Seth Godin, Specialization, Small Business Marketing

Seth Godin appeared recently on an interview with John Jantsch, Duct Tape Marketing, and offered, as usual, some very thought provoking ideas and “calls to actions” for Small Business Owners! 

At one point he said - “If people aren’t talking about you, there’s a reason. You’re boring - your products are boring, your services are boring, your message is boring, your marketing is boring . . .”

To quote John, “You get the point. And he’s right. There’s no excuse for being unremarkable - the bar is so dang low. Because most of your competition is even more boring.”

Seth, also, recommends HYPERSPECIALIZATION and BEING THE OVERWHELMINGLY OBVIOUS CHOICE!!!

If you’d like to listen to the entire Podcast, the link follows…great stuff by one of the great business minds of our time!

http://www.ducttapemarketing.com/blog/2009/01/14/seth-godin-thinks-youre-boring/

If you no longer want to be boring, please “chat” with us as we are working with Chicagoland Small Business Owners to build marketing systems that work and that differentiate!