The Kobe Look!
Filed Under What's New · Tagged: Core Message, Differentiation, Kobe Bryant, Los Angeles Lakers, NBA Finals, Small Business Marketing, Specialization
If you are a sports fan, and particularly NBA fan, I am sure you are following the NBA Finals! There has been much discussion about the “Kobe Look”…very intense and focused! Certainly, Kobe Bryant (of the Los Angeles Lakers) is an extremely talented player, but what sets him apart beyond that (similar to Michael Jordan) is his INTENSE FOCUS and DESIRE TO WIN!
What does this have to do with marketing your small business? Three things…
1. INTENSE FOCUS…Focus intensely on your clients, customers, competitors, and prospects!
2. DESIRE TO WIN…Don’t settle for “second best” and just “being there” (a la The Finals)…you are only there to win!
3. DIFFERENTIATE…Just like Kobe: His “look” is like none others in the league! Everyone knows what it means…I AM HERE TO DO WHATEVER IT TAKES TO WIN!
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 