Posts Tagged ‘May 18 2010’
Ancient Chinese Warrior & Marketing?
Sun Tzu in THE ART OF WAR: ”Strategy without tactics is the long road to victory. Tactics without strategy is the noise before defeat.”
Think about it…it still applies in today’s world and today’s world of marketing!
“Fill in the Blank” Branding?
Do you need an “easy way” to brand your business?
Try these two exercises from Procter and Gamble and Marty Neumeier that can assist Solopreneurs and Small Business Owners in better branding their business. Simply “fill in the blanks” for your business!
1. FOR (your audience) (your product name) IS A (category name) WHICH PROVIDES (main benefit) UNLIKE (primary competitor) WHICH PROVIDES (competitor’s main benefit).
Source: Procter and Gamble
2. OUR (offering) IS THE ONLY (category) THAT (benefit).
Source: Marty Neumeier