From 20X to 7X? Think about it…

Thomas Smith wrote a guide called Successful Advertising in 1885.^[6] The saying he used is still being used today.

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there.
The fourth time, they have a fleeting sense that they’ve seen it somewhere before.
The fifth time, they actually read the ad.
The sixth time they thumb their nose at it.
The seventh time, they start to get a little irritated with it.
The eighth time, they start to think, “Here’s that confounded ad again.”
The ninth time, they start to wonder if they’re missing out on something.
The tenth time, they ask their friends and neighbors if they’ve tried it.
The eleventh time, they wonder how the company is paying for all these ads.
The twelfth time, they start to think that it must be a good product.
The thirteenth time, they start to feel the product has value.
The fourteenth time, they start to remember wanting a product exactly like this for a long time.
The fifteenth time, they start to yearn for it because they can’t afford to buy it.
The sixteenth time, they accept the fact that they will buy it sometime in the future.
The seventeenth time, they make a note to buy the product.
The eighteenth time, they curse their poverty for not allowing them to buy this terrific product.
The nineteenth time, they count their money very carefully.
The twentieth time prospects see the ad, they buy what is offering.

Ancient Chinese Warrior & Marketing?

 

Sun Tzu in THE ART OF WAR:  ”Strategy without tactics is the long road to victory.  Tactics without strategy is the noise before defeat.”

Think about it…it still applies in today’s world and today’s world of marketing!

“Fill in the Blank” Branding?

Do you need an “easy way” to brand your business?

Try these two exercises from Procter and Gamble and Marty Neumeier that can assist Solopreneurs and Small Business Owners in better branding their business. Simply “fill in the blanks” for your business!

1. FOR (your audience) (your product name) IS A (category name) WHICH PROVIDES (main benefit) UNLIKE (primary competitor) WHICH PROVIDES (competitor’s main benefit).

Source: Procter and Gamble

2. OUR (offering) IS THE ONLY (category) THAT (benefit).

Source: Marty Neumeier

“Livin’ the Dream” Broadcast Oct 20 2009 (10 minutes)

MARKETING = EDUCATION

What is so important about educating your prospective clients and existing clients? Listen to this 15 minute podcast as we discuss this on “Livin’ the Dream” Radio Show…Click Here!

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