While recently, attending the Duct Tape Marketing Coaches Gathering in Boulder CO at the Hotel Boulderado–beautiful, classic, intimate hotel–our group went for a hike at the base of  the Rocky Mountains!  FUN! FUN! FUN!  BEAUTIFUL!

What’s this have to do with marketing?  I was reminded as we hiked, the importance of keeping your eyes on the trail, and there are many trails that could have gotten us to the top of the mountain, but stay on the trail you selected,  remain focused, and you will arrive at the top of whatever mountain you are climbing!