Marketing in these Economic Times
Filed Under What's New · Tagged: Core Message, Differentiation, Harris Bank, Niche, Small Business Marketing, Small Business Marketing Systems, Specialization
Recently, Jim Rudnicki, (far right), Rudnicki & Associates, and I moderated a luncheon for Small Business Owners at Harris Bank hosted by Frank Covelli (center) in Frankfort, IL. Thank you for the invite, Frank! It is always enlightening to hear from other Small Business Owners about approaches they are taking to the market given today’s economic times. The common points “centered around”:
1. NARROW YOUR FOCUS!
2. CROSS-SELL TO YOUR EXISTING CLIENTS AND CUSTOMERS!
3. BE CONSISTENT IN YOUR APPROACH!
We appreciate the opportunity to be a part of such a gathering! It is another opportunity to share with others and to learn from others how best to grow their business during these times!
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 