ARIZONA GOLF & MARKETING?

I recently had the good fortune of a “quick trip” to Arizona for three days of golf!  What fantastic weather and fantastic friendship and fantastic golf!  Of course, not my playing, but the golf courses which are some of my favorites. 

I have been making annual “treks” to Arizona for over a decade now and it is interesting to witness “firsthand” the change in the marketing of golf there.  For years, like much of the national economy, it was booming and all one needed to do was to design and build a golf course, and “they would show!”

Given the latest round of economic  “stuff,” the courses are now emphasizing service and packaging of services more than ever!  For example, one course, offered a substantial discount off of  a golf cap or golf shirt as part of the greens fees.  Never seen that before!  Another included lunch as part of the greens fees.  Never seen that before either!  And..another included a bucket of range balls, free cart, and free lunch!   Never seen that before, either!

My, how the times have changed!  The prices have not necessarily changed, but “these add-ons” enhance the value of the package…I highly recommend that for small business owners…don’t necessarily raise the price, but “expand the package!”  I love working with Small Business Owners in the Chicago area to assist them with “packaging their services” as a part of their Small Business Marketing System!

NFL Football Playoffs and Small Business Marketing

Now…how do we tie those together?  As I watched with intrigue this past weekend the NFL Playoffs, I thought about how the best teams “stick to their knitting” or put differently, they “do what they do best!”  Quite an upset, with the Arizona Cardinals defeating the Carolina Panthers…how and why?  To me, one of the simplest of reasons is they threw the football to their major strength–Larry Fitzgerald–who is showing himself to the rest of the NFL fandom as one of the best, if not, THE BEST receiver in the NFL!  As a matter of fact, his first “big catch” of the game was almost a duplicate of the previous playoff game…ABSOLUTELY INCREDIBLE GRAB!!! 

What’s the point? 

Do what you do best and continue to do what you do best!  GOT IT?  Don’t veer off course and do something that is “not you or your business!” 

This is what “we teach/coach” all of our small business owners in building a marketing system for their Chicagoland business!  GO LARRY FITZGERALD!!!