Host Mike Mazursky, President, North Star Benefits, LLC welcoming me to BEA Breakfast June 2009

I recently presented the “Seven Steps to Small Business Marketing Success” to the Business Executives Association in Chicago!  Great group! We had a very lively, interesting, and relevant conversation!

Before I presented each member had to tell what they do…one gentleman, got up, and personally carried to each of the other members a fresh bag of roasted coffee!  NICE!  (I love coffee! )…Ironically, I did not even “catch” what he did…all I can remember is his energy, enthusiasm, and love for coffee!  Is that important given that his real business is in real estate?  YES…

I will never forget him and…because of what he did, I sought him out after the meeting because I wanted to get to know him…I already liked him and had already begun to trust him…He was not just another real estate guy, but a guy I wanted to know and a guy whom I will remember!!! GREAT DIFFERENTIATION!