Specialization abounds in technology and…marketing!

I had the opportunity to present the “Seven Steps to Small Business Marketing Success” to the Hinsdale Area Networking Group yesterday!  WOW!  What a dynamic group!  They had over 30 business owners in attendance!  Fantastic!  A very vibrant, dynamic group with fantastic questions and some great success stories. 

As each member introduced his or herself, Thomas Piette, Midco Systems, introduced himself as a TELECOM SPECIALIST with some emphasis on security, and his guest, as a SECURITY SPECIALIST with less emphasis on Telecom…Great intro, Tom…like duct tape, that “stuck” for me and assisted me in clearly differentiating “what you do” and “what he does!” 

Tom is pictured with me receiving a copy of the Duct Tape Marketing Book!  Congrats, Tom!  AND…thanks again to the group for affording me the opportunity to discuss the value of building small business marketing systems for their businesses!