Seth Godin, Specialization, Small Business Marketing
Filed Under Market Niche, Marketing, What's New · Tagged: Add new tag, Differentiation, Niche, Seth Godin, Small Business Marketing, Specialization
Seth Godin appeared recently on an interview with John Jantsch, Duct Tape Marketing, and offered, as usual, some very thought provoking ideas and “calls to actions” for Small Business Owners!
At one point he said - “If people aren’t talking about you, there’s a reason. You’re boring - your products are boring, your services are boring, your message is boring, your marketing is boring . . .”
To quote John, “You get the point. And he’s right. There’s no excuse for being unremarkable - the bar is so dang low. Because most of your competition is even more boring.”
Seth, also, recommends HYPERSPECIALIZATION and BEING THE OVERWHELMINGLY OBVIOUS CHOICE!!!
If you’d like to listen to the entire Podcast, the link follows…great stuff by one of the great business minds of our time!
http://www.ducttapemarketing.com/blog/2009/01/14/seth-godin-thinks-youre-boring/
If you no longer want to be boring, please “chat” with us as we are working with Chicagoland Small Business Owners to build marketing systems that work and that differentiate!
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 
Comments
Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!