ROTTEN to the CORE…Not really!?! Try these steps to differentiate yourself and your business!
Filed Under Core Message, Market Niche, What's New · Tagged: Core Message, Niche, Purpose Statements
“CORE MESSAGE”
· PURPOSE STATEMENTS…from “the heart”
¶MARKETING Purpose Statement
Why are you in business?
¶PERSONAL Purpose Statement
Why are you here? Who are you?
· TALKING LOGO…
ü What do you do for a living? Use VERBS…
ü For whom? i.e. Target Market
ü What problem/function/want is served?
ü How do you do it in a unique way?
· CORE MESSAGE…
§ What is your “tagline?” e.g. “Just Do It!”
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 
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