80% of life is showing up — Woody Allen

95% of Small Businesses do not follow-up with prospective clients or customers. A 1% improvement in follow-up can result in a 35% increase in revenue!

A 100 watt light bulb can light up an entire room…but a 100 watt laser can burn a hole in the wall of that same room! Narrow your (market) focus to “burn your competition!”

80% of prospective purchasers search the Internet before purchasing. When a prospective purchaser finds you, be sure that your business is “attractive” and emotionally appealing to them!

85% of Small Businesses do not use a Marketing Calendar to implement their Marketing Plan. The 15% who do realize over 50% revenue growth as a result!

The average person needs to hear your message seven times (7X) before they buy.

We retain 10% of what we have “heard” after 30 days with one “touch point,” but with six “touches” within 30 days, we remember 90%!

INTERESTING SALES STATS…

48% of sales people never follow up with a prospect
25% of sales people make a 2nd contact and stop
12% of sales people make a 3rd contact and stop
only 2% of sales are made on the 1st contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made from the 5th to the 12th contact

67% leave because they feel you are indifferent to their needs.

78% of 2008/2009 purchases came from EXISITING BUYERS.

Emotionally engaged clients spend 46% more than satisified clients.

Selling to existing clients is 15X more profitable than selling to new clients.

Selling to existing clients is 2X (50% closing ratio) as selling to new clients.

Up to 200X/year = “max messages” à stalking

Minimum 30 to 42 days (relationship-based or personality-based)

TRUST is built by consistent behavior over time!

ALL SALES are H2H SALES (Human to Human)