LIGHT BULB or LASER?

You probably know that a 100 watt light bulb illuminates an entire room. Do you realize that a 100 watt laser burns a hole in the same space? As a small business owner, it is important to be the laser and not the bulb! With such intense focus, you can reach, be remembered, and utilized by your target market.

Prospective purchasers of your service want to sense your laser focus on the area of expertise that they seek, when they believe that you excel in one area, they are more likely to engage.

In my recent work with a group of interior designers, I discovered a lack of laser focus. Most chose to “light up the entire room.” One designer’s approach struck me as “heads above” her fellow solopreneurs. Her passion for creating children’s rooms differentiates her from others in her field.

She is becoming known for creating the most unique, functional designs for children’s rooms. She understands the language of the parents, what children’s needs are, how best to make the space functional (and, of course, affordable) and as she continues her specialty in this area, she continues to pour her knowledge, expertise, and energy into it, becoming even more known and respected for her work. As she so aptly states, “We see the world through the eyes of a child.”

Her excellent work in this one particular area continually builds her business. She is now known for creating unique, functional designs for young children and their parents. It’s amazing how the wattage of one light can be channeled into one spot to create an incredible intensity.

No longer does she need to explain whom she is and what she does! As she continues to specialize, her knowledge and expertise grow, as does her network of clients and “networking neighbors.”

Are light bulbs needed? Yes, but as a solopreneur or small business, be known for 1 thing. Focus all of your time, energy, and attention on what you do best. There’s nothing more fun than burning a hole in the wall of your competition!