Recently, in order to pass Health Care Reform Legislation, President Obama met with doctors at the White House.  Are these doctors wearing white because they are at the “white” house or because it is about politics or…really about marketing?   It is a powerful visual image of these doctors meeting with President Obama at the White House with their “doctor smocks” on as opposed to business attire i.e. dark blue suits, dress, etc.   He is “pulling out all the stops” (including marketing his legislative initiatives) as he seeks passage of such legislation.

Which has more “emotional pull” on you?  A doctor in their “practice smock” or a doctor in a business suit or dress?

Well…it’s clear by this picture which one President Obama believes is most effective!   He certainly knows a lot about politics, but he, also, knows a lot about marketing!

Think about the power of visuals in your business as well!  It’s the “little things” that really do count!