“SEVEN STEPS TO SMALL BUSINESS MARKETING SUCCESS”
(HOW TO INSTALL A MARKETING SYSTEM FOR YOUR BUSINESS)
“Jeff knew the questions to ask to get me thinking and working the process.”
“I implemented the CORE MESSAGE and it worked!
“I rate the progam a ‘10′!”
“This program has ‘lit the fire’ for expanding my business!”
“It’s for small businesses who want to learn how to be unique and stand out from competition!”
“SEVEN STEPS TO SMALL BUSINESS MARKETING SUCCESS”
(HOW TO INSTALL A MARKETING SYSTEM FOR YOUR BUSINESS)
PROGRAM CONTENT
SESSION #1
“GETTING STARTED — DISCOVERY”
– Overview of the Program
o Duct Tape Marketing (DTM) Workbook
o Marketing Plan Pro Software
– Review/Set Goals - Identifying goals and expectations (where you are and where you want to go)
o Using the SMART Formula
– The “Basics”
– Review Business Evaluation Worksheet & Marketing Analyzer Worksheet
– Determine your customers’ value hierarchy and give them what they really want
SESSION #2
“TARGET MARKET — DETERMINING WHO IS YOUR IDEAL CLIENT”
– Review exercise in DTM Target Market module
– Review methods for tracking your clients and prospects (database program)
– Review Survey Process
– Prepare Customer and Competitive Surveys
SESSION #3
“DIFFERENTIATE AND DOMINATE — DEVELOPING YOUR CORE MARKETING MESSAGE”
– Analyze Survey Results
– Develop What You Do For a Living Statement
– Develop “Talking Logo”
– Review Benefits vs. Features
– Review BIFO Worksheet
– Review Core Message Worksheet
SESSION #4
“GIVE THEM AN IMAGE — COMMUNICATING THE COMPLETE MARKETING PACKAGE”
– Create identity elements for your marketing, sales fulfillment, and customer service processes
– Complete the Identity Audit worksheet
– The Product Service Package – developing the marketing hourglass approach
SESSION #5
“EDUCATIONAL MARKETING MATERIALS — DEVELOPING MARKETING MATERIALS THAT EDUCATE”
– Introduce the Marketing Kit contents and how to use
– Develop Your Case Statement Outline
– Develop Your Case Study Outline
– Develop Your Ideal Client Description
– Develop Your Marketing Story
– The power of testimonials in your marketing materials
– The testimonial request letter and how best to use
SESSION #6
“BUSINESS ADVERTISING — EVERY SALE STARTS WITH A LEAD”
– Introduce 2-Step, Direct Response Advertising
– Determine an information product you can offer your target market
– Introduce AIDA Marketing Ad Formula
– Introduce the Writing Level Ad Evaluation Worksheet
SESSION #7
“REFERRAL MARKETING — BUILDING A SYSTEMATIC ACTIVE REFERRAL MARKETING MACHINE”
– Develop Your Referral Marketing System
– Develop How to Refer Worksheet
– Develop Your Perfect Introduction in Reverse Worksheet
– How to identify Strategic Partners in your industry
– Develop Strategic Partners Worksheet
SESSION #8
“PUBLIC RELATIONS - BUILDING EARNED MEDIA ATTENTION AND EXPERT STATUS”
– Introduce the primary tools of your public relations campaign – the pitch letter, news release and publicity kit
– How to Write a Pitch Letter (template)
– How to write a news release (template)
– The elements of your Publicity Kit
SESSION #9
“WEBSITE GUIDE — DEVELOPING A BUSINESS CONTENT-BASED WEBSITE AND SEARCH GUIDE”
– Benefits of a content-driven site
– Ways to optimize your site for your target market and the search engines
– How to register with local search directories and optimize your pages for local searches
Search Engine Marketing
– Basics of search engine optimization
– How to rank well in the search engines
– Building links to your site
SESSION #10
“A SELLING SYSTEM — TURNING PROSPECTS TO CLIENTS AND CLIENTS TO LIFETIME CLIENTS”
– Review Marketing Budget & Marketing Calendar
– Review the components of your sales system: Discover, Presentation and Transaction
– How to develop your Discovery Plan
– The key elements of your Presentation
– How to get the Transaction phase off to a good start with a “New Customer Kit”
*BONUS SESSION*
“HOW TO USE SOCIAL MEDIA TO MARKET YOUR BUSINESS”
- How to Create a Social Media System
- How to Optimize Your Brand Assets (LinkedIn, Facebook, Twitter and other Social Media Profiles)
- How to Blog for Business and Achieve Measurable Results
- How to Develop Your Social Netw0rk and Create Engagement with Prospective Clients & Customers
- How to Manage the Social Media “Beast”
ALL PARTICIPANTS RECEIVE:
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 
