“Jeff knew the questions to ask to get me thinking and working the process.”

“I implemented the CORE MESSAGE and it worked!

“I rate the progam a ‘10′!”

“This program has ‘lit the fire’ for expanding my business!”

“It’s for small businesses who want to learn how to be unique and stand out from competition!”

PROGRAM CONTENT

SESSION #1

“GETTING STARTED — DISCOVERY”

– Overview of the Program
o Duct Tape Marketing (DTM) Workbook
o Marketing Plan Pro Software
– Review/Set Goals - Identifying goals and expectations (where you are and where you want to go)
o Using the SMART Formula
– The “Basics”
– Review Business Evaluation Worksheet & Marketing Analyzer Worksheet

– Determine your customers’ value hierarchy and give them what they really want

SESSION #2

“TARGET MARKET — DETERMINING WHO IS YOUR IDEAL CLIENT”

– Review exercise in DTM Target Market module
– Review methods for tracking your clients and prospects (database program)
– Review Survey Process
– Prepare Customer and Competitive Surveys

SESSION #3

“DIFFERENTIATE AND DOMINATE — DEVELOPING YOUR CORE MARKETING MESSAGE”

– Analyze Survey Results
– Develop What You Do For a Living Statement
– Develop “Talking Logo”
– Review Benefits vs. Features
– Review BIFO Worksheet
– Review Core Message Worksheet

SESSION #4

“GIVE THEM AN IMAGE — COMMUNICATING THE COMPLETE MARKETING PACKAGE”

– Create identity elements for your marketing, sales fulfillment, and customer service processes
– Complete the Identity Audit worksheet
– The Product Service Package – developing the marketing hourglass approach

SESSION #5

“EDUCATIONAL MARKETING MATERIALS — DEVELOPING MARKETING MATERIALS THAT EDUCATE”

– Introduce the Marketing Kit contents and how to use
– Develop Your Case Statement Outline
– Develop Your Case Study Outline
– Develop Your Ideal Client Description
– Develop Your Marketing Story
– The power of testimonials in your marketing materials
– The testimonial request letter and how best to use

SESSION #6

“BUSINESS ADVERTISING — EVERY SALE STARTS WITH A LEAD”

– Introduce 2-Step, Direct Response Advertising
– Determine an information product you can offer your target market
– Introduce AIDA Marketing Ad Formula
– Introduce the Writing Level Ad Evaluation Worksheet

SESSION #7

“REFERRAL MARKETING — BUILDING A SYSTEMATIC ACTIVE REFERRAL MARKETING MACHINE”

– Develop Your Referral Marketing System
– Develop How to Refer Worksheet
– Develop Your Perfect Introduction in Reverse Worksheet
– How to identify Strategic Partners in your industry
– Develop Strategic Partners Worksheet

SESSION #8

“PUBLIC RELATIONS - BUILDING EARNED MEDIA ATTENTION AND EXPERT STATUS”

– Introduce the primary tools of your public relations campaign – the pitch letter, news release and publicity kit
– How to Write a Pitch Letter (template)
– How to write a news release (template)
– The elements of your Publicity Kit

SESSION #9

“WEBSITE GUIDE — DEVELOPING A BUSINESS CONTENT-BASED WEBSITE AND SEARCH GUIDE”

– Benefits of a content-driven site
– Ways to optimize your site for your target market and the search engines
– How to register with local search directories and optimize your pages for local searches

Search Engine Marketing
– Basics of search engine optimization
– How to rank well in the search engines
– Building links to your site

SESSION #10

“A SELLING SYSTEM — TURNING PROSPECTS TO CLIENTS AND CLIENTS TO LIFETIME CLIENTS”

– Review Marketing Budget & Marketing Calendar
– Review the components of your sales system: Discover, Presentation and Transaction
– How to develop your Discovery Plan
– The key elements of your Presentation
– How to get the Transaction phase off to a good start with a “New Customer Kit”

*BONUS SESSION*

“HOW TO USE SOCIAL MEDIA TO MARKET YOUR BUSINESS”

- How to Create a Social Media System
- How to Optimize Your Brand Assets (LinkedIn, Facebook, Twitter and other Social Media Profiles)
- How to Blog for Business and Achieve Measurable Results
- How to Develop Your Social Netw0rk and Create Engagement with Prospective Clients & Customers
- How to Manage the Social Media “Beast”

ALL PARTICIPANTS RECEIVE:

SMALL BUSINESS OWNERS (with 3 - 15 EE’s)

$2,750