“Jeff knew the questions to ask to get me thinking and working the process.”

“I implemented the CORE MESSAGE and it worked!

“I rate the progam a ‘10′!”

“This program has ‘lit the fire’ for expanding my business!”

“It’s for small businesses who want to learn how to be unique and stand out from competition!”

THE POWER OF GROUPS

PROGRAM CONTENT

SESSION #1

“GETTING STARTED — DISCOVERY”

–    Overview of Program
o    Duct Tape Marketing (DTM) Workbook
o    Marketing Plan Pro Software
–    Review/Set Goals - Identifying goals and expectations (where you are and where you want to go)
o    Use SMART Formula
–    The Basics
–    Review Business Evaluation Worksheet &  Marketing Analyzer Worksheet

–    Determine your customers’ value hierarchy and give them what they really want

SESSION #2

“TARGET MARKET — DETERMINING WHO IS YOUR IDEAL CLIENT”

–    Review exercise in DTM Target Market module
–    Review methods for tracking your clients and prospects (database program)
–    Review Survey Process
–    Prepare Customer and Competitive Surveys

SESSION #3

“DIFFERENTIATE AND DOMINATE — DEVELOPING YOUR CORE MARKETING MESSAGE”

–    Analyze Survey Results
–    Develop  What You Do For a Living Statement
–    Develop “Talking Logo”
–    Review Benefits vs. Features
–    Review BIFO Worksheet
–    Review Core Message Worksheet

SESSION #4

“GIVE THEM AN IMAGE — COMMUNICATING THE COMPLETE MARKETING PACKAGE”

–    Create identity elements for your marketing, sales fulfillment, and customer service processes
–    Complete the Identity Audit worksheet
–    The Product Service Package – developing the marketing hourglass approach

SESSION #5

“EDUCATIONAL MARKETING MATERIALS — DEVELOPING MARKETING MATERIALS THAT EDUCATE”

–    Introduce the Marketing Kit contents and how to use
–    Develop Your Case Statement Outline
–    Develop Your Case Study Outline
–    Develop Your Ideal Client Description
–    Develop Your Marketing Story
–    The power of testimonials in your marketing materials
–    The testimonial request letter and how best to use

SESSION #6

“BUSINESS ADVERTISING — EVERY SALE STARTS WITH A LEAD”

–    Introduce 2-Step, Direct Response Advertising
–    Determine an information product you can offer your target market
–    Introduce AIDA Marketing Ad Formula
–    Introduce the Writing Level Ad Evaluation Worksheet

SESSION #7

“REFERRAL MARKETING — BUILDING A SYSTEMATIC ACTIVE REFERRAL MARKETING MACHINE”

–    Develop Your Referral Marketing System
–    Develop How to Refer Worksheet
–    Develop Your Perfect Introduction in Reverse Worksheet
–    How to identify Strategic Partners in your industry
–    Develop Strategic Partners Worksheet

SESSION #8

“PUBLIC RELATIONS - BUILDING EARNED MEDIA ATTENTION AND EXPERT STATUS”

–    Introduce the primary tools of your public relations campaign – the pitch letter, news release and publicity kit
–    How to Write a Pitch Letter (template)
–    How to write a news release (template)
–    The elements of your Publicity Kit

SESSION #9

“WEBSITE GUIDE — DEVELOPING A BUSINESS CONTENT-BASED WEBSITE AND SEARCH GUIDE”

–    Benefits of a content-driven site
–    Ways to optimize your site for your target market and the search engines
–    How to register with local search directories and optimize your pages for local searches

Search Engine Marketing
–    Basics of search engine optimization
–    How to rank well in the search engines
–    Building links to your site

SESSION #10

“A SELLING SYSTEM — TURNING PROSPECTS TO CLIENTS AND CLIENTS TO LIFETIME CLIENTS”

–    Review Marketing Budget & Marketing Calendar
–    Review the components of your sales system:  Discover, Presentation and Transaction
–    How to develop your Discovery Plan
–    The key elements of your Presentation
–    How to get the Transaction phase off to a good start with a “New Customer Kit”

ALL PARTICIPANTS RECEIVE:

SMALL BUSINESS OWNERS (with 3 - 15 EE’s)

$2,750