As a small business, it is important to always be “on the lookout” for new and innovative solutions for your customers and clients.  Of course, the first place to start is with “marketing and selling more” to those who already “know, like, and trust you” or put differently, they have already purchased from your business.

A way to “look for new markets” or “solutions to sell” to those clients and customers is to “take a look” at what they are doing or where they are or are going before and after they encounter you and your business.

Examples include: An interior designer provides designs to homeowners and commercial businesses.  But…they can “extend their core” by offering services for “pre- and post-” client engagement by shopping for home or business accessories for their clients.  This saves clients time and energy…it is completely “finished” for the client!

Another personal example is Volvo of Lisle which not only offers to come to your house to perform some basic maintenance procedures, but will even offer to come to your house, take your car to their location for service and then return it home to you!  GREAT GREAT SERVICE!!!

So…”think out of the box” as to how you can extend your core offerings to your clients and customers!