What’s New
President, Peace of Mind Experience?
Yes…there is “such a thing!” Cory Hansen, Owner, Spectrum Restoration Services, has recently implemented new titles for all of his team that are outward-facing, not inward!
Spectrum provides disaster restoration services, including flood, fire, smoke and mold remediation. As Cory says, “When things have gone wrong, they get it back to where it was before!”
Cory continues, “We provide restoration services, but what we really provide is restoring peace of mind–emotionally, mentally, and physically–to homeowners and commercial businesses.”
To emphasize this point, he has taken the title of PRESDIENT, PEACE OF MIND EXPERIENCE while others in his organization now have titles such as PROPERTY CONCIERGE, PEACE OF MIND EXTRAORDINAIRE, and MISSION CONTROL! He wants his team to facilitate the Peace of Mind Process for every customer touchpoint. Pretty cool…think about this for your business!
Cory can be reached at www.spectrumrestoration.com or chansen@spectrumrestoration.com or 630.898.3200
EXTEND THE CORE…
As a small business, it is important to always be “on the lookout” for new and innovative solutions for your customers and clients. Of course, the first place to start is with “marketing and selling more” to those who already “know, like, and trust you” or put differently, they have already purchased from your business.
A way to “look for new markets” or “solutions to sell” to those clients and customers is to “take a look” at what they are doing or where they are or are going before and after they encounter you and your business.
Examples include: An interior designer provides designs to homeowners and commercial businesses. But…they can “extend their core” by offering services for “pre- and post-” client engagement by shopping for home or business accessories for their clients. This saves clients time and energy…it is completely “finished” for the client!
Another personal example is Volvo of Lisle which not only offers to come to your house to perform some basic maintenance procedures, but will even offer to come to your house, take your car to their location for service and then return it home to you! GREAT GREAT SERVICE!!!
So…”think out of the box” as to how you can extend your core offerings to your clients and customers!
Some fun with Statistics!
80% of life is showing up — Woody Allen
95% of Small Businesses do not follow-up with prospective clients or customers. A 1% improvement in follow-up can result in a 35% increase in revenue!
A 100 watt light bulb can light up an entire room…but a 100 watt laser can burn a hole in the wall of that same room! Narrow your (market) focus to “burn your competition!”
80% of prospective purchasers search the Internet before purchasing. When a prospective purchaser finds you, be sure that your business is “attractive” and emotionally appealing to them!
85% of Small Businesses do not use a Marketing Calendar to implement their Marketing Plan. The 15% who do realize over 50% revenue growth as a result!
The average person needs to hear your message seven times (7X) before they buy.
We retain 10% of what we have “heard” after 30 days with one “touch point,” but with six “touches” within 30 days, we remember 90%!
INTERESTING SALES STATS…
48% of sales people never follow up with a prospect
25% of sales people make a 2nd contact and stop
12% of sales people make a 3rd contact and stop
only 2% of sales are made on the 1st contact
5% of sales are made on the 3rd contact
10% of sales are made on the 4th contact
80% of sales are made from the 5th to the 12th contact
What does it mean to give to get?
Recently, I encountered an unusual situation…I went to a local grocery store. Parked near my car were two shopping carts so…on the way in, I thought it only made sense to bring those into the store. As I began to bring the two carts in, there was another cart on the sidewalk near the store that I incorporated into the other two.
Now, for any of you who has ever brought multiple grocery carts into a store, you know they can become wieldy, wobbly and difficult to turn. Given such was the case here, I happened to struggle bringing them back into the store.
Here’s where it gets interesting…I passed three store employees sitting on a picnic table enjoying their break…not one said a thing to me or offered to help me with the carts.
Then…near the store entrance, camped out was a group of 4 to 6 individuals, part of a well-known service organizatoin, asking me to purchase something from them. (Not sure what it was given I was so focused and determined to “turn the corner”, more like a U-turn into the store, than what they wanted to sell me.
AND…yes, not one of them offered to assist me as well! 
WELL…needless to say, I did not purchase any items from the service organization, much less even listen to their pitch! AND…given the somewhat sour taste I had in my mouth for the store employees who did not offer any assistance either, I quickly purchased what I needed…nothing more, nothing less!
SO…what’s the point? Yes, I was frustrated that no one reached out to me and if they had, I would have been apt to purchase more from the store and/or purchase/support the local service organization.
The REAL POINT? It reminded me that I can be the same way…looking to sell or someone to buy from me versus truly helping them with what they need!
3 Things I Learned about Marketing while on Spring Break in Arizona — #3
#3 ELEMENTS at THE SANCTUARY
We shared an exquisite dining experience with a good friend from Paradise Valley in the Phoenix Area. He treated us to an incredible night at Elements Restaurant at The Sanctuary!
I ordered a side item thinking it was one thing and it turned out to be another thing! Has that ever happened to you?
The waitress asked how I liked it and I told her directly that it was not at all what I thought it was…she apologized and later came back “out of the blue” to inform us that there would be “no charge” for the side item. This was totally unexpected from my viewpoint, but as a result, here I am now telling this very positive story and experience about them!
So…as a small business owner, always look to surprise your clients and customers in some way! We will remember and tell others!!!
