Very interesting…I attended one of Beck’s (www.beck.com) two concerts here in Chicago the other night…He is an extremely talented, creative artist, but what really impressed me about his show was its relative simplicity–the stage, the group with him (only four, not cast of thousands) and selection of songs.  He played 25 songs in 90 minutes, sticking to the songs as I knew them and wanted to hear them.  Nothing really fancy in any way, just “simple” i.e. two lead guitars, bass guitar and drums…it probably reminded me of my favorite group, The Beatles, whose initial “simplistic approach” lead them to “fame and fortune!”  As one who works with Small Businesses and Marketing, it reminded me of the importance of “sticking to your knitting” and “dance with the one who brought you!”  As well, it’s not always the most complicated that “gets you there” but many times, the “simplistic” but done consistently well!