A Real Estate Guy Giving Me A Fresh Bag of Roasted Coffee?
Filed Under What's New · Tagged: Business Executives Association Chicago, Core Message, Differentiation, Niche, Small Business Marketing, Specialization
Host Mike Mazursky, President, North Star Benefits, LLC welcoming me to BEA Breakfast June 2009
I recently presented the “Seven Steps to Small Business Marketing Success” to the Business Executives Association in Chicago! Great group! We had a very lively, interesting, and relevant conversation!
Before I presented each member had to tell what they do…one gentleman, got up, and personally carried to each of the other members a fresh bag of roasted coffee! NICE! (I love coffee! :-))…Ironically, I did not even “catch” what he did…all I can remember is his energy, enthusiasm, and love for coffee! Is that important given that his real business is in real estate? YES…
I will never forget him and…because of what he did, I sought him out after the meeting because I wanted to get to know him…I already liked him and had already begun to trust him…He was not just another real estate guy, but a guy I wanted to know and a guy whom I will remember!!! GREAT DIFFERENTIATION!
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 
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