How Much Time Should I Spend On Social Media by Chris Brogan
Filed Under What's New · Tagged: chris brogan, Small Business Marketing, social media
Great article by CHRIS BROGAN on How Much Time Should I Spend On Social Media
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SOCIAL MEDIA PRO Group Coaching Program
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PROGRAM OVERVIEW:
This innovative coaching program uses coaching, strategy, feedback and accountability functions aligned with a full set of online tutorials and training to deliver the practical, tactical know how so important to the success of your business.
The program is designed and delivered in a logical sequential order with each session revealed on a week by week basis until all five sessions are revealed. The strategy behind this form of delivery is that it allows you to focus on the current lesson and progress logically through the program without becoming overwhelmed.
Each lesson begins with an overview presentation of the material, action steps at the end of the lesson and a group of support videos and training that relate to that lesson’s action steps.
DETAIL PROGRAM CONTENTS
Session One – Creating a Social Media Strategy – Before choosing your social media tactics you need to align your activities with your objectives. One of the best ways to do this is to listen first. In this session we will design your social media listening station.
- Video: Session 1 Lesson
- Video: Basics of Twitter Search
- Video: Google News and Alerts
- Video: Using Google Reader to Listen
Session Two – Optimizing Brand Assets – Social media sites afford a great opportunity to create outposts for your content. In this session we will look at the best ways to create and optimize profiles and other social media real estate.
- Video: Session 2 Lesson
- Video: The Google Personal Profile
- Video: Creating Local Search Profiles
- Video: Basic Facebook Set-up
- Video: Embedding YouTube Videos
- Video: Optimizing Your LinkedIn Profile
- Video: Optimizing Brand Assets
- Video: The Basics of Podcasting
Session Three – Blogging for Business – Maybe you have a blog, surely you’ve heard all about them. In this session we will dive deeply into why every small business should consider a blog the central hub of their social media strategy. Session will include discussion of best practices.
- Video: Session 3 Lesson
- Video: WP Settings
- Video: Installing WordPress
- Video: Blog Posts
- Video: WP Pages
- Video: WP Widgets
- Video: WP Plugins
- Video: WordPress Themes
Session Four – Social Networking and Networks – Creating profiles on the major social networking sites isn’t enough. In this session we will cover the best practices for creating engagement on Twitter, Facebook and LinkedIn.
- Video: Session 4 Lesson, pt1
- Video: Session 4 Lesson, pt2
- Video: Twitter Search
- Video: Twellow
- Video: Tweetdeck
- Video: Facebook Fan Page
- Video: Facebook FBML
- Video: LinkedIn Profile Organizer
Session Five – Managing the Beast – The burden of attempting to keep up with the set of actions required to participate fully in social media can overwhelm. In this session we will create your social media system in an attempt to bring it all together so you can balance input with ROI.
- Video: Session 5 Lesson
- Audio: Getting Things Done
- Video: Twitter Feed
- My Social Media System
- Video: Netvibes Dashboard
- Video: Facebook Fan Box
WHY DO NFL PLAYERS KEEP CHANGING UNIFORMS?
Filed Under What's New · Tagged: Add new tag, Denver Broncos, Differentiation, Josh McDaniels, Kyle Orton, National Football League, NFL, Small Business Marketing
Why do NFL players keep changing uniforms? One word–MARKETING!
The National Football League (NFL) is considered the “top brand” in all of American professional sports. Why?
They protect it” very well, ensuring consistency among uniforms, league discipline beyond even what the court of law might “dish out” i.e. Michael Vick serves almost 2 years in prison…of course not playing a down of football during those two years, and then upon his being reinstated to the NFL, was suspended for a few games at the beginning of this season.
Regarding the uniforms, this year the league has been celebrating the American Football League (AFL) which merged with the NFL in 1970 (think Joe Namath…
and the “guaranteed victory” for the upstart New York Jets vs. the “mighty NFL” Baltimore Colts). As a part of the celebration, the “original” AFL teams, now part of the NFL, have been wearing the “throwback” unis! Lots of fun…get a load of the Denver Broncos’ unis! (below, left) WOW!!!
What’s the point here? Not only do they keep “designing, manufacturing, displaying, and showcasing” new uniforms for teams on a regular basis so those die-hard fans will buy those, but an even “deeper marketing point” is the emotion this stirs in those “Baby Boomer fans” who grew up in the 1960’s rooting for their favorite AFL team! It is not only about the product itself, but it is about the emotion that it stirs in the consumer, in this case, the NFL Fan. It brings back memories of childhood, teen-age years, or early adulthood and evokes generally positive, romantic-type feelings.
SO…THINK ABOUT NOT ONLY HOW YOU CAN “DISPLAY YOUR PRODUCT OR SERVICES IN NEW UNIFORMS,” BUT THE EMOTION THAT IT WILL STIR IN YOUR TARGET MARKET!
Being a Small Business Owner, I understand the challenges that other Small Business Owners face in implementing an INTEGRATED AUTOMATED MARKETING SYSTEM. I have a passion for helping Small Business Owners to do such! 