Archive for October 2009
PRESS RELEASE: Certified Duct Tape Marketing Coaches Announced
Jeff Bishop Elevated to Certified Duct Tape Marketing Coach
Jeff Bishop was recently elevated to the level of Certified Duct Tape Marketing Coach. This award was presented at the annual gathering of the Duct Tape Marketing Coach Network in Boulder, Co. this October.
John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed the certified level of Duct Tape Marketing Coaching accreditation to acknowledge those coaches that placed a heavy emphasis on the success factors of the Duct Tape Marketing System. Coaches in the network were required to demonstrate successful client results, including marketing plans, marketing materials and testimonials obtained through installing the Duct Tape Marketing System.
Jeff remarked, “I’m proud to be recognized with such an outstanding group and would like to thank John Jantsch, the Duct Tape Marketing organization and acknowledge the other ten coaches that achieved this level: Troy Braithwaite, Scott Campbell, Joe Costantino, Bill Doerr, Fiona Friesen, Adrianne Machina, Cidnee Stephen, Michael Thompson, Joe Dager, and Liz Walker.”
He continued, “The Duct Tape Marketing system allows business owners to create and build their very own marketing system complimented by a coaching system that has proven effective with small businesses for over 20 years. The system is perfect for those who already own a business, but want to make it soar. It’s also designed for those who want to start a business but don’t know how to get it off the ground. This system will help entrepreneurs build the perfect business establishing a proven marketing system to their growing company. Why reinvent the wheel? Take a proven process, a package of tools, a trained coach and run with it.”
About Duct Tape Marketing: Duct Tape Marketing is a unique turnkey small business marketing system created by award-winning small business marketing expert John Jantsch. Visit Blog, a Forbes favorite for small business.
From Seth Godin: Dunbar’s Number 150?
FROM SETH GODIN: The importance of connections and what is most feasible…
Dunbar’s Number isn’t just a number, it’s the law
Dunbar’s number is 150.
And he’s not compromising, no matter how much you whine about it.
Dunbar postulated that the typical human being can only have 150 friends. One hundred fifty people in the tribe. After that, we just aren’t cognitively organized to handle and track new people easily. That’s why, without external forces, human tribes tend to split in two after they reach this size. It’s why WL Gore limits the size of their offices to 150 (when they grow, they build a whole new building).
Facebook and Twitter and blogs fly in the face of Dunbar’s number. They put hundreds or thousands of friendlies in front of us, people we would have lost touch with (why? because of Dunbar!) except that they keep digitally reappearing.
Reunions are a great example of Dunbar’s number at work. You might like a dozen people you meet at that reunion, but you can’t keep up, because you’re full.
Some people online are trying to flout Dunbar’s number, to become connected and actual friends with tens of thousands of people at once. And guess what? It doesn’t scale. You might be able to stretch to 200 or 400, but no, you can’t effectively engage at a tribal level with a thousand people. You get the politician’s glassy-eyed gaze or the celebrity’s empty stare. And then the nature of the relationship is changed.
I can tell when this happens. I’m guessing you can too.
WRITTEN by SETH GODIN
Hotel Boulderado
While recently, attending the Duct Tape Marketing Coaches Gathering in Boulder CO at the Hotel Boulderado–beautiful, classic, intimate hotel–our group went for a hike at the base of the Rocky Mountains! FUN! FUN! FUN! BEAUTIFUL!
What’s this have to do with marketing? I was reminded as we hiked, the importance of keeping your eyes on the trail, and there are many trails that could have gotten us to the top of the mountain, but stay on the trail you selected, remain focused, and you will arrive at the top of whatever mountain you are climbing!
Is it Politics or is it Marketing?
Recently, in order to pass Health Care Reform Legislation, President Obama met with doctors at the White House. Are these doctors wearing white because they are at the “white” house or because it is about politics or…really about marketing? It is a powerful visual image of these doctors meeting with President Obama at the White House with their “doctor smocks” on as opposed to business attire i.e. dark blue suits, dress, etc. He is “pulling out all the stops” (including marketing his legislative initiatives) as he seeks passage of such legislation.
Which has more “emotional pull” on you? A doctor in their “practice smock” or a doctor in a business suit or dress?
Well…it’s clear by this picture which one President Obama believes is most effective! He certainly knows a lot about politics, but he, also, knows a lot about marketing!
Think about the power of visuals in your business as well! It’s the “little things” that really do count!