“CORE MESSAGE”

·      PURPOSE STATEMENTS…from “the heart”

¶MARKETING Purpose Statement

                                Why are you in business?

¶PERSONAL Purpose Statement

Why are you here? Who are you?

·      TALKING LOGO…

ü What do you do for a living? Use VERBS…

ü For whom? i.e. Target Market

ü What problem/function/want is served?

ü How do you do it in a unique way?

·      CORE MESSAGE…

§   What is your “tagline?” e.g. “Just Do It!”